The First Profit Cycle Management (PCM)™ Platform for Home Health and Hospice
Profit Cycle Management (PCM)™ connects capacity, revenue, margin, and cash into one financial operating system — built by a CFO who scaled a home health agency from $17M to $200M.
Why Profit Cycle Management?
Revenue Cycle Management (RCM) focuses narrowly on billing and collections. Profit Cycle Management goes further—connecting staffing capacity, visit utilization, gross margins, and cash flow into a single operating view. Where RCM tells you what happened last month, PCM shows you what's about to happen and what to do about it.
Built by a CFO Who Scaled an Agency from $17M to $200M
Victoria Kuklina, CPA, CGA — CEO and co-founder of FinHealth — brings 20+ years of financial leadership in home healthcare. As CFO of Pinnacle Home Care, she helped scale the agency from $17M to $200M in revenue and led a successful exit. FinHealth was born from the insight that agencies need more than accounting software—they need a financial operating system.
Key Capabilities
- Real-time EBITDA tracking and engineering
- Cash flow optimization and forecasting
- Capacity utilization optimization
- Days Sales Outstanding (DSO) improvement
- Medicare reimbursement tracking and PDGM analysis
- KPI benchmarking for home health and hospice
- Dynamic financial forecasting and scenario planning
- PCM Score™ proprietary assessment
These tools are part of FinHealth’s Profit Cycle Management™ framework and help bring the category into practical daily use.
Frequently Asked Questions
What is Profit Cycle Management (PCM)™?
Profit Cycle Management (PCM)™ is the proprietary financial operating system built into the FinHealth platform for home health and hospice agencies. Unlike Revenue Cycle Management (RCM), which focuses primarily on billing and collections, PCM treats financial performance as a connected system. It aligns four core pillars—capacity, revenue, margin, and cash—into a single, integrated operating engine, giving agency leaders real-time financial visibility and the ability to make proactive, data-driven decisions that improve profitability.
How is PCM different from Revenue Cycle Management (RCM)?
RCM focuses narrowly on claims submission and collections. PCM goes further by connecting staffing capacity, visit utilization, gross margins, and cash flow into a single operating view. Where RCM tells you what happened last month, PCM shows you what's about to happen—and what to do about it. PCM treats finance as a forward-looking operating system, not a backward-looking report.
Who is FinHealth designed for?
FinHealth is purpose-built for home healthcare and hospice agencies. Our platform serves CFOs, CEOs, financial leaders, and agency owners focused on engineering stronger EBITDA, maximizing capacity utilization, and increasing agency valuation. It was built by a CFO with 20 years of financial leadership — including 7.5 years as CFO, where she helped scale an agency from $17M to $200M and led a successful exit.
What results can agencies expect from using FinHealth?
FinHealth gives agencies clearer, earlier visibility into how capacity, revenue, margin, and cash are working together. This helps leaders spot pressure sooner, align decisions across teams, and address issues before they compound—resulting in stronger financial control and more sustainable performance.
How much does FinHealth cost?
FinHealth pricing is $8 per census per month. Pricing includes unlimited enterprise-level access to the platform. Request a demo to discuss pricing for your agency.